Grow Your Future
With an array of channels and operational aspect, Digital Marketing has managed to make its place in the enterprise marketing strategy, however, it deploys potential is yet to see its peak. Digital Ecosystem is still in its infancy in terms of practice standards, metrics, and governance. Digital Marketing requires an integrated approach rather an Ad-hoc in order for existing organizations to stay in the game and not be taken over by startups that are much more polished in their thought process.
We can play a vital role in finding that balance for you between that hardly any digital presence and confusing your customers with too many information and decisions (analysis paralysis). Auctech Marcom with its full suite of tailor-made Digital marketing services can be your trusted outsourced partner or extended in-house team.
Traditional Search engine optimization techniques seem to be losing popularity. And there are obvious reasons behind this. Traditional SEO depended primarily on keywords. Every marketer understood this and optimized their sites based on keywords. And hence, optimizing websites on the basis of keywords is no more a competitive advantage. Today's SEO is more about relevance. Of course, there are other changes in search algorithms that makes content more important than ever. Google gives weightage to the semantics of the search.
Unfortunately, not many marketers have understood the importance of semantic search at present. If you optimize your content now, keeping in mind the changing algorithms based on semantics, you would certainly have a headstart over your competitors. Just the way you did Search engine optimization, you need to plan and execute a semantic search optimization project. Auctech Marcom has helped several organizations optimize their content keeping in mind search intent of their targeted audiences by deeply understanding searcher's natural and conversational ways of interacting with the Search engines.
Paid search advertising can help give you the favorable position over your rivals while driving more qualified leads back to your website. When you set up your PPC Ad campaigns adequately, you will find that this charge is negligible on the grounds that the visit is frequently worth more than you are paying for a click. At the end of the day, you pay a little charge for the click, however the cash you remain to pick up on a deal is substantially more noteworthy. In spite of the fact that it's imperative to invest energy in your organic search endeavors, in all actuality SEO takes time to produce results. While a PPC Ad campaign on Google can enable you to drive prompt traffic to your page. Another advantage of paid search advertising is that it gives measurable results.
You can quantify each part of your PPC Ad campaigns including the number of clicks, the cost per click, and what number of actions are originating from these clicks. This helps you make better use of your AD BUDGET and find ways to improve your results over time. Auctech Marcom has been helping SMBs and relatively young organizations set up and manage a number of paid search campaigns. On the off chance that you think you need committed resources to oversee paid search campaigns or as a marketer you are hard pressed for time to get into the daily nitty-gritty of search engine marketing, Auctech Marcom can help
Social Media Marketing is a powerful way for organizations of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and in case you're not talking directly to your audience through social platforms, you're missing a great opportunity! Great marketing on social media can bring remarkable success to your business, creating loyal brand advocates and even driving leads and sales. Many businesses aren’t quite sure how to tackle marketing on social media from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money
Auctech Marcom has helped over 50 brands embrace social media and reap immense benefits. In case you are unsure about how to integrate social media marketing in your marketing mix, do let us know. We would be happy to help.
Wether you are distributing an informational content or marketing a product with your email marketing campain, a single focus must be decided upon in order to grab your recipients' attention and direct them towards your desired action. The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers' expectations and use landing pages that reflect whatever your email is advertising.
As a brand, you want to offer a consistent user experience to your customers for the entire campaign so that in turn, the experience drives conversions. Email marketing solutions by Auctech Marcom are always focused on driving results. We thoroughly analyze findings and aim to understand user behavior surrounding email campaigns, and use our insights to develop an approach that best fits the needs of your brand and users.
Auctech Marcom can plan, create, and implement content that truly speaks to your prospective clients. Through research and competitive analysis, we work to form a deep understanding of your goals as a brand in order to develop a content marketing strategy and determine exactly which content marketing initiatives will communicate effectively with your audience. High-quality and shareable media is essential to successful content marketing.
Marketing strategists and content writing experts at Auctech Marcom collaborate throughout the content development process to ensure there is unique content catered for each specific marketing channel to meet the overall goals of your business.
Whether it is the launch of a redesigned webs i te, out - of-home adver t i s ing initiatives, or email marketing campaigns, our team can support and promote the content needed to communicate your services to a wider audience
It is essential to know what customers are saying about your business and how to respond to their comments. Auctech Marcom Online Reputation Management (ORM) involves checking various websites (such as Trip Advisor, Yelp, Google+, Facebook etc.) for reviews of your business and further responding to those accordingly. At the operational level, we use robust ORM tools such as Tagboard, SocialMention, Google alerts, etc. to to identify keywords and hashtags related to your organization.
As soon as your brand is mentioned online, we are notified instantly. We ensure that positive mentions are amplified and the negative mentions are responded to immediately. For a Marketer, along with focusing on search engine optimization, social media marketing, website design, it is important to focus on online reputation. If you're unsure about how to manage your brand's online reputation using the best ORM tools and techniques, Auctech Marcom can help.
Apart from the traditional forms of marketing such as advertising and PR, influencer marketing has turned out to be one of the key pillars to planning a compelling brand campaign crosswise over different sector. The most powerful form of communication that truly urges a consumer to act is word-of-mouth recommendations by somebody who has the authority, and subsequently authenticity, on the subject. Auctech Marcom helps you identify brand loyalists and influencers. With a large network and dedicated alliances of of influencers such as niche bloggers, reviewers, etc.,
Auctech can connect you with the right ones and encourage them to promote your brands in the right forums and within their large audience network through positive word of mouth and brand advocacy.
We have dedicated alliances with reputed bloggers across Fashion & Lifestyle, Food, Technology and the Publishing industry that are utilized to create brand advocacy and social visibility for your business
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