Insights
Simple, practical notes on software, websites and marketing from 20 years of doing this work.
Do you need a CRM or a PSA? A simple guide
The two are often confused. Here is the difference in plain words, and how to tell which one your business actually needs.
8 posters and 1 reel a month: is that enough?
What a realistic monthly content plan looks like for a small business, and where paid ads fit in.
10 pages or 30? Choosing the right website size
A bigger website is not always a better one. How to decide what pages you really need before you pay for them.
Buy once or pay monthly? Two ways to own software
Both options have a place. We explain the trade-offs so you can pick the one that suits your cash flow.
20 years of Auctech: what we learned since 2006
From a two-person web team in Lucknow to 10,000+ customers. The lessons that shaped how we work today.
Reading your ad report without a marketing degree
Spend, reach, leads, cost per lead. The four numbers that matter, and how to read them in two minutes.